Philips | Ice in the Heart

The VeriSight ICE Catheter from Philips, received FDA clearance in 2020, but now their challenge is to explain how the device works, and encourage adoption in the US, and ultimately, the rest of the world.

Made Clear Studios developed a 3-part campaign that revolutionised cardiac imaging by driving adoption through tailored strategies: a top-line interview recommending the device to the medical team, a how-to animation for physicians, and a value-explainer highlighting financial benefits for hospital administrators.

Firstly, we captured two leading interventional cardiologists, Dr. Matthew Price and Dr. Shephal Doshi, performing the LAAO procedure in their California cath-labs. These were paired with concise interviews highlighting the key benefits of the device, creating shareable short films to inform hospital staff about its advantages.

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Secondly, recognizing the need for re-education, we produced a detailed medical-grade animation illustrating the end-to-end use of the Verisight Pro ICE Catheter for the LAAO procedure. This step-by-step guide equips physicians, radiographers, and cath-lab staff with all necessary procedural knowledge, ensuring proficiency without additional training. Lastly, we interviewed key hospital stakeholders to showcase how the device saves time and money, making a compelling case for its adoption to decision-makers.

By creating useful & shareable assets that supported conversations at each stage of the adoption journey, the Verisight Pro ICE catheter is now well on the way to becoming a new standard of care for patients.