About

Made Clear is the cardiology content agency.

Mike Clear set up Made Clear having spent years in some of London's most creative agencies, including Mother, Saatchi & Saatchi, DigitasLBi, and ZenithOptimedia, as a creative content producer. Before founding Made Clear, he led the content studio at Wondr Medical, one of the most ambitious medical knowledge networks ever built, where he developed both a deep understanding of how clinicians consume and share knowledge, and relationships with physicians across the world.

That experience convinced him that medical content could benefit from far greater creativity. He resolved to reach audiences differently, making content more engaging and memorable, leading to better understanding, better recall, and ultimately better patient outcomes.

Since then, Made Clear has worked with many of the leading MedTech companies in the world, including Abbott, Philips, Medtronic, Shockwave, Johnson & Johnson, and many leading physicians.

Today, we partner with organisations to develop and deliver content experiences that land with audiences: from educating physicians and sales reps about device MoA with VR, engaging HCPs with medical influencers on social media, to inspiring patients with hospital welcomes, and much in between. We plan, create and distribute crystal clear and compelling content.

Our philosophy

We believe extraordinary science deserves extraordinary storytelling. 

The stakes are real. The audiences are intelligent. So why settle for content that's merely correct?

Having worked at London's most creative agencies, Mike Clear left advertising with a simple conviction: that medical content deserved the same ambition, craft, and storytelling as the best communication anywhere. That the science was good enough. The stories were there. They just needed to be told properly.

Important ideas need to be clear enough to be understood, and compelling enough to be remembered. When they are, behaviour changes. Decisions change. Outcomes change. And in cardiology, that really matters.

That's what Made Clear is for.

FAQ

YOU ARE

An interventional or structural heart company with something important to say. A new device, a clinical breakthrough, a congress moment, a training need.

You know your science inside out. What you need is someone who can turn it into content that changes how clinicians think and act.

WE ARE

The cardiology content agency that speaks your language. We know congress cycles. We understand KOL dynamics. We recognise the internal politics and approval processes that shape what gets made and what gets shelved. We don't need the context explained.

MIKE CLEAR

Founder & Managing Director

Mike spent twenty years at the heart of the UK's creative industry, training at Mother London and leading content at DigitasLBi and ZenithOptimedia.

At Wondr Medical he led the content studio for what was then one of the world's most ambitious medical knowledge networks.

In 2023 he founded Made Clear Studios, bringing everything he'd learned about what makes content land and applying it to the science that deserves it most.

OLLY MORLEY-NORRIS

Head of Digital & Delivery

Olly is the person who makes sure that what gets conceived actually gets made; on time, to brief, and to a standard that Made Clear can be proud of.

He's spent his career at the intersection of digital and delivery, working across The Economist, Hogarth Worldwide, and Wondr Medical before joining Made Clear. He knows how complex projects move through organisations: the dependencies, the stakeholders, the moments where things quietly go sideways if nobody's paying attention.

He's the one paying attention.

ALANNA CLEAR

Head of Strategy

Alanna started her career in advertising and spent years at the sharp end of brand strategy, working on clients including the BBC and Sainsbury's. She was lead strategist for the ambitious BT rebrand and has worked with organisations of all sizes across all sectors.

She and Mike also drove a motorbike and sidecar 20,000 miles from Alaska to Argentina interviewing couples about what makes marriages last, turned it into an award-winning documentary, and featured in the national press of every country along the way.

Her route into healthcare was deliberate. After serving as CMO of Added Health, a B2B and NHS-supporting health coaching app, she joined Made Clear as Head of Strategy, bringing the rigour of a senior brand strategist to a world where the stakes are higher than most. She is also a Board Trustee of the 1001 Critical Days Foundation, championing the importance of early childhood development.

Her job at Made Clear is to make sure the thinking is as good as the making.

TESTIMONIALS

“Our intracardiac echocardiography (ICE) catheter, the Philips VeriSight Pro – gives cardiologists incredible images from inside of the heart. And so we needed a partner who could help us create incredible images of the VeriSight Pro working inside the heart. The result was spectacular. Thank you Made Clear Studios”
Philips
Kristin Andersen
Senior Marketing Manager
"We are thrilled with the work delivered by Made Clear Studios for our Angiolite stent campaign. Their professionalism, attention to detail, and ability to translate complex medical concepts into engaging visual content have made them an invaluable partner to support us with our marketing challenges, they understood the need and provided us with solutions."
iVascular
Sandra Falcó
Global Product Manager, Interventional Cardiology
"What stood out most was the creativity. In an industry that can feel really cold, Made Clear are willing to push the boundaries and humanise it, and that matters enormously to us as a brand. Everything proposed was reasonable and considered; we never felt like we were being sold to. I had to trust the process, and it worked. The collaboration was good, the people are good, and I see this as a lifelong relationship, whatever business I'm in, I'll come back."
RadCare Medical Services
Hayley
Marketing Director
"They are a creative force that this industry needs to make real change that is critically needed for healthcare worker’s safety. We will continue to work with them to make an impact worldwide."
ORSIF
Bob Foster
President
"Working with Made Clear on this project was a great partnership. They understood immediately that the challenge wasn't scientific, given we’ve had the data on radiation exposure for years. What they brought was a real instinct for finding the human story inside the clinical one, and the craft to tell it in a way that moved people rather than just informing them. The film started conversations that the numbers alone never had."
Egg Medical
James Beabout
Marketing Director
"Made Clear Studios are timely, committed, inclusive and flexible. They’re easy to work with, they have great thought processes, and I know that they’ll solve any problems I have.”
Medtronic
Kris Flanagan
Principal Market Development Manager, Cardiac & Vascular Group Global Renal Denervation

THE EXPERTS WE'VE WORKED WITH

Your KOL relationships take years to build. Ours have too. The KOL Hub is a curated directory of the interventional cardiology experts we've been fortunate enough to work with and know how to get the best from. 

KOL Hub