iVascular | Big discrepancies. Big solutions.

One of the greatest challenges Cardiologists have in their day-to-day practise, is deciding what sized stent to use.

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While vessel sizes can vary, stents only come in a narrow range of sizes. iVascular’s “Angiolite” stent is different – as it works perfectly across a large range of vessel sizes. The challenge faced by the marketing team, was to overcome the physicians’ disbelief – that the stent could work just as well in larger vessels, as it could in small ones.  

It all began with the selection of the right case. iVascular approached their KOL, Dr. Armando Perez del Prado, who selected a case study which best demonstrated the performance of the stent.

Dr. del Prado then described his procedure and the outcomes in a TV studio interview. To visualize the stent's performance, we collaborated with expert model makers and stop-motion animators to create life-sized and oversized transparent artery models replicating the patient’s angiogram. Guided by a trained cardiologist on set, we filmed the insertion of a guidewire, the Angiolite stent’s expansion, and its unique overexpansion capacity, demonstrating how it perfectly conforms to the vessel. Using stop-motion animation, we showed the stent’s intricate growth frame-by-frame, highlighting its precision and adaptability.

By inserting this footage of the real product performing so well in life-sized transparent arteries, we could clearly demonstrate the unique design – such that finally, all cardiologists seeing the film, could see for themselves that the Angiolite stent could deliver big solutions, when faced with big discrepancies of vessel size.